Faculty of Sciences, UNAM · DataLabMX Mexico City
Profile photo of Andrés Limón Cruz

Andrés Limón Cruz

Statistician / Data Scientist

Data Scientist and Applied Mathematician specializing in predictive modeling, statistical inference, and survey design. Experienced across the end-to-end data lifecycle: database design and data modeling, rigorous quantitative analysis, and deploying machine learning models focused on measurable business impact.

Predictive Modeling & ML LightGBM · Neural Networks (MLP, LSTM) · Time Series (SARIMA, Prophet)
Inference & Statistics Complex survey design · Expansion weights · GLM · Monte Carlo simulation
Databases & Computing Star/snowflake schemas · Optimized SQL · Python · R · Docker · Julia

Projects

Predictive modeling, survey calibration, unsupervised clustering, and financial NLP

Customer Churn Prediction System

Data Scientist · Independent Project
2024

End-to-end Machine Learning pipeline to predict customer attrition from transactional and behavioral data, addressing class imbalance, optimizing decision thresholds with PR-AUC, and generating explainability via SHAP values.

Python Scikit-Learn LightGBM Pandas SHAP Docker

Statistical Modeling and Survey Calibration

Statistician · Academic Project
2024

Inferential analysis on complex surveys with design corrections and expansion weights, non-response adjustments (weighting classes, propensity scores), and weighted linear/logistic models with Taylor linearization standard errors.

R survey Tidyverse Python Statsmodels SciPy Multiple Imputation

Customer Segmentation and RFM Analysis

Data Analyst · Independent Project
2023

Transactional data processing, feature engineering (Recency, Frequency, Monetary value), and unsupervised clustering using K-Means optimized via Elbow and Silhouette scores deployed on an interactive dashboard.

Python SQL Scikit-Learn Plotly Pandas K-Means

GAINS -- Market Trend Analysis with NLP and LLMs

Statistician · SIAFI
2024

Data extraction and cleaning from news sites, forums, and social media for training and prompting Large Language Models (LLMs and Transformers) to analyze financial sentiment and market trends across stocks and cryptocurrencies.

Python SQL Scikit-Learn Transformers Beautiful Soup JavaScript Docker

Professional & Teaching Experience

Predictive modeling in industry and teaching in probability and statistical inference at UNAM

Data Scientist

Dec 2024 – Present
DataLabMX · Mexico City, Mexico
  • Implementation of supervised and unsupervised machine learning models in Python and R on commercial sales data to support strategic business decisions.
  • Development of time series models (SARIMA, Prophet) and neural networks (MLP, LSTM) for daily sales and demand pattern forecasting, optimizing commercial operations.
  • Design and modeling of analytical databases (relational schemas, SQL query optimization, and materialized views) to power data pipelines and interactive decision dashboards.
  • Collaboration in building business insights dashboards and geospatial models to evaluate branch expansion.

Teaching Assistant

Aug 2024 – Dec 2025
National Autonomous University of Mexico · Mexico City, Mexico
  • Teaching assistant for Probability II (2025-1), Nonparametric and Regression Models (2025-2), and Seminar in Statistics I: Automated Statistical Learning (2026-1).
  • Designed course materials and provided academic guidance in statistical inference, linear and nonparametric regression, machine learning, and simulation (Monte Carlo and bootstrap) for Actuarial Science.

Skills & Competencies

Expertise across analytical databases, quantitative languages, machine learning, statistical methods, and developer tooling

Databases & Languages

Databases: Database design and modeling (2 years: star and snowflake schemas, 1NF–3NF normalization, OLAP vs. OLTP, materialized views), SQL (PostgreSQL, MySQL).
Python NumPy, Pandas, Scikit-Learn R Tidyverse, survey SQL PostgreSQL, MySQL Julia Computing Bash Scripting

Machine Learning & Statistics

Models & Methods: Complex survey design (expansion weights), linear models/GLM (ANOVA/ANCOVA), nonparametric tests, stochastic simulation (Monte Carlo, Markov), optimization and graphs (Dijkstra, PageRank, PERT).
LightGBM XGBoost Neural Networks MLP, LSTM Time Series SARIMA, Prophet K-Means & PCA Explainability SHAP Metrics ROC/PR-AUC

Tools & Platforms

Engineering Ecosystem: Version control, containerization, cloud infrastructure, spatial analysis, and technical typesetting with LaTeX.
Git & GitHub Docker Jupyter Notebooks AWS QGIS LaTeX Excel Spanish Native English B2

Education & Certifications

Rigorous academic mathematical training at UNAM and industry-recognized certifications

Bachelor of Science in Applied Mathematics

National Autonomous University of Mexico Faculty of Sciences, Mexico City · Sep 2021 – Dec 2025

Analytical training in applied probability, mathematical statistics, optimization, and scientific computing.

Professional Certifications

IBM Data Science

Jul 2023 – No Expiration Date
IBM

Data cleaning, analysis, visualization, and key tools for machine learning and artificial intelligence (Scikit-Learn, SciPy, NumPy, Pandas, Folium, Seaborn).

Google Data Analytics

Jun 2023 – No Expiration Date
Google

Analytical skills (data cleaning, analysis, and visualization) and key tools (spreadsheets, SQL, R programming, Tableau).